Build Your Leaders

How to Build Trust

August 29th, 2010

When people are less trusting. As a student of business, I read a plethora of articles and books on business each year. Increasingly, I am seeing the word “transparency” pop up.

When transparent, business and businesspeople are open and authentic. They err on the side of disclosure and avoid hidden agendas.

It has been said that we are experiencing a crisis of trust. We trust people and institutions less and less. In a world of distrust, transparency creates trust, and trust creates credibility. By practicing transparency, businesses and businesspeople will earn trust, project credibility, and ultimately connect with their constituents in ways their competition cannot.

Uncovering Your Deepest Desire

August 22nd, 2010

What do you really want? Years ago, I had my eye on a used Volkswagen Cabrio convertible. It was white with tan interior. “Should I get it?” I asked the Jungian analyst I was seeing at the time.

“Let me ask you this,” he replied. “What does this car symbolize to you?”

I thought a moment and answered: “Not caring so much what others think; being creative, free, spontaneous, and not so serious.”

My analyst paused, allowing my answers to soak in, and then responded: “Buy the car, or not; it really doesn’t matter. But know that these are the things you are truly wanting in your life right now.”

His was a lesson I’ve never forgotten. Whenever I want something, I try to remember to look deeper to see what it is that I am really seeking.

I bought the convertible, and almost every time I drove it I remembered the real reason I purchased it.