When people are less trusting. As a student of business, I read a plethora of articles and books on business each year. Increasingly, I am seeing the word “transparency” pop up.
When transparent, business and businesspeople are open and authentic. They err on the side of disclosure and avoid hidden agendas.
It has been said that we are experiencing a crisis of trust. We trust people and institutions less and less. In a world of distrust, transparency creates trust, and trust creates credibility. By practicing transparency, businesses and businesspeople will earn trust, project credibility, and ultimately connect with their constituents in ways their competition cannot.
